ABOUT US - THE LOOKING FORWARD BALI

Woman with sunglasses and a red flower in her hair on a beach

Our Story

The Looking Forward is a Balinese-owned brand, shaped between Bali and Sydney. Inspired by sun, movement, and simplicity.

It started with a simple idea, finding sunglasses that just feel right shouldn’t be complicated. Not overdesigned. Not overpriced. Just something you reach for every day without thinking twice.

There are too many options. Too many trends. Too much noise. We’re not here to add more. We’re here to edit it down, to the styles that actually work.

Timeless shapes. Clean lines. Pieces that move with you, wherever you are.

PROTECTION COMES FIRST

Every pair includes UV400 protection
because that’s the standard, not a luxury.

QUALITY YOU CAN FEEL

Lightweight, comfortable, made to be worn all day.
Not just once.

WE FILTER TRENDS

We don’t follow every trend
we select the ones that last.

LESS BUT BETTER

Fewer styles. Better choices.
Worn on repeat.

Our Approach

We don’t design hundreds of styles. We don’t chase every trend. We curate.

We select styles from trusted manufacturers, focusing on pieces that balance timeless design with subtle, modern updates.

Nothing excessive. Nothing short-lived. Just styles that feel current, but still wearable season after season. The kind of sunglasses that go from morning coffee to beach afternoons to late dinners.

Thoughtfully Sourced

We work with trusted manufacturers to source our frames, allowing us to keep quality high and pricing accessible.

At the same time, our brand is shaped locally.

From engraving to packaging and creative direction, we collaborate with makers and creatives in Bali, supporting the community that inspires us.

A balance between global sourcing and local touch.

A More Intentional Way To Wear

We’re not about overconsumption.

We believe in choosing pieces you actually keep. Not something you wear once and forget. Because the best pair of sunglasses is the one that becomes part of your everyday.

This isn’t about having more. It’s about finding your pair. The one you don’t take off.

Minimal. effortless. worn on repeat.